Built-in Marketing Tools

Newsletter

Create great-looking newsletters quickly and easily using the built-in newsletter tool.

Use your newsletter to publicise sales and special offers, let your customers know when you've added new stock, and treat your regulars with exclusive discounts.

Using the newsletter tool, you can keep track of your subscriber list, design a simple but effective html newsletter using ready-made templates, and easily drop in form fields such as customer names. We've even made it easy to add a 'subscribe to newsletter' form to your website, making it a breeze to expand your marketing base.

Discount Vouchers

Stimulate sales by creating discount coupons! Everybody loves a discount so to help create a bit of interest in your products, why not offer free delivery? 20% off a particular product? £10 off all orders over £50? Or green widgets half price for the first five customers to redeem the code?

You can choose the timeframe over which your discount will apply, specify how many times each code can be used, choose the validity conditions for each code, and set the discount as either a percentage or cash value.

Blog

Our eShop Enterprise and eBooking Plus come with a built-in blog feature so you can add the personal touch to your business website. It's well known that people are more likely to buy from people who seem trustworthy and knowledgeable, so showing a bit of evidence of personality is a good thing for a small business!

Use your blog to position yourself as an expert in your field - you can write useful 'did you know?' articles about your products or services, comment on news that's relevant to your industry, interview customers who use your products in interesting ways, promote your presence at any events you're attending, and, of course, shout about your latest special offers and your newest, shiniest widgets.

Forums

The eShop Enterprise account comes complete with the ability for you to set up a customer forum on your website.

Forums are great for encouraging customer interaction - they provide a way for both existing and potential customers to get their questions answered (by you or by helpful customers) and to share information with each other and with you. A lively forum is a fantastic resource, and a forum full of happy customers will reflect very positively on your business.

The eShop Forum can be added to your website with just the click of a button, so getting the conversation started needn't involve the installation of separate forum software.

Product Recommendations

Word of mouth is a powerful sales tool, so use the Product Recommendations function to allow customers to send an email recommending one of your products to their friends with just the click of a button.

Product Enquiries

You can also allow customers to send an email straight from the site in order to ask you a question about a particular product they might be interested in. Use this feature to help encourage sales, both by answering your potential customers' questions and by using the feedback you get from the feature to improve your product descriptions.

Product Ratings

Sign-up with ratings specialists eKomi and add product ratings from genuine customer reviews to your website - five star service and premium quality are always tempting for potential customers!

Product Portals

Integrate your shop with some of the most popular product portals around, giving you extra online exposure through the likes of Ciao, Google Base, and Kelkoo.

eBay integration

Extend your reach by adding your products to eBay. Customers will still pay for your products using your shop, but they'll be able to find you via searches on eBay.

Trusted Shops

Reassure customers that it's safe to do business with you by using this seal of approval to demonstrate that you meet security and consumer protection standards. You'll find that our system's been designed so that you already fulfil most of the requirements for a Trusted Shop Certificate, so just apply via your shop admin area to continue the process.

SafeBuy

SafeBuy is a shop accreditation scheme that's validated by the Office of Fair Trading - register with them via your shop admin area and you'll have extra reassurance to offer your customers.